New Options in Maternity Fashion


Forever21, a store I'm not familiar with because its locations are west of the Mississippi, has made news this weekend by launching a new line of maternity clothes, Love21. Are they in the news because the clothes are so great? No, it's because there are people saying this store is catering to teen shoppers, making their maternity line full of controversy. I'm sure the company doesn't really mind, one way or the other their new line is getting publicity. And I'm not a retail expert, but I looked at the clothes online and personally, I think they look okay. They're not really that different than what you'll find in Target or Old Navy's maternity lines.

When you're pregnant, you're body is expanding in ways you never thought it could, and no matter how many times people compliment you on  your "glow," you often can't help feeling like a beached whale. So having a wardrobe that makes you feel pretty is important. And making it affordable is a plus! When I was pregnant, and I'll admit I wasn't even in my early 20s, I fell in love with the stylish dresses and beautiful clothes of lines like A Pea in the Pod and The Gap, but couldn't afford to pay $100 for a dress on a regular basis, let alone for one I'd only be wearing a few months. I gladly shopped at Target, and bought stuff from Old Navy online. And I never once thought that I might be purchasing clothes from lines that encourage teen pregnancy because they were "stylish." Teens shop at Target and Old Navy. But woment in their 20s and even 30s do too.

Maybe rather than catering to teen shoppers, Love21 is just one more effort in making maternity clothes that aren't that much different than the clothes we wear everyday. And they're affordable!

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